Don’t Hate Campaign

The Teaser Campaign was titled “Don’t Hate” which was a spin off her lead single from the album, “Hate On Me”. “Hate On Me” evolved from Jill reading comments on a blog site of fans jealouse and envious of her fame and success. So the campaign “Don’t Hate” was the perfect idea that was truly original and unused.

For the campaign we used tracked banners which not only allowed us to see how many people were posting the banners on their myspace page, but was also paired as an incentive contest with the prize of securing Top 8 position on her myspace page. Because most of the fans are pretty loyal to Jill, the effort was really easy and came natural.

Coming Soon.

Existing Website Screenshots

Existing Brand Identity

Mergin of Existing Website & Brand Identity

About The Project

Studio 63 West is an LA-based company that specializes in capturing real images. Studio 63 West finds its niche market in the urban category and works with new and upcoming talent, some which have already broken-out in shows like America’s Next Top Model. Studio 63 West also has been hired across the ocean by Japanese magazines because of their blinging’ photographic collection of hot cars and spicy models.

The client described the site as “sleek” and “hi-end”. I believe the site is a simple presentation for his work and hopefully will help create more opportunities as a photographer in Los Angeles.

Services

- Redesigned the Studio 63 West logo.
- Improved the organization and presentation of information regarding the company, incorporating many ideas discussed with the client.
- Created a simple solution to the portfolio section where the client can actually manage and update content on their end. There were many different layouts for the presentation of his work that were discussed however the client preffered the most simplest and effective — placing them on a page so the user can just simply scroll to view. I thought it was too simple, but realized sometimes overdesign inhibits the actual content… so i think the portfolio section works out just as we had discussed.

Site Components

- Landing Page
- Flash Site
- Portfolio Collection
- 2 Submission Forms (which automatically generate an email to client and customer)

Check it out. Feel free to let me know what you think.

www.studio63west.com

Logo Created

Screenshots

The Myspace Page

Coming Soon.

Screenshots

More Coming Soon.

Promotional Materials

About The Site

Hammond Entertainment is an entertainment events company which specializes in concerts, benefits, jazz festivals, golf & tennis tournaments — you name it. Hammond is pretty much at the pinacle of what I call Who’s Who In Black Hollywood and deals with the creme’ de la creme’. Hammond provides events combining large corporate partnerships along with A-List talent such as Stevie Wonder, Ray Charles, Tony Benet, Ludacris, Patti LaBelle, Alicia Keys pretty much down the list to every and any musical artist. Hammond also collaborates with success organizations such as BET, Michael Jordan (Brand Jordan), and Magic Johnson just to name a few.

The Original Version of the Hammond Entertainment site was designed before 2003 by another web designer. The First Revamp was done in 2003 and the Second/Final Revamp was designed in 2007. Check It Out.

The Original Site

Coming Soon

First Revamp

The first revamp of Hammond Entertainment’s site was definitely an improvement from the very first version. The revamp kept some of the original ideas, included more colors and offered more photos.

The Second Revamp was designed mostly using HTML with a Flash Intro.

Second Revamp

The Second [and probably final] Revamp definitely changed the face of the company offering a more interactive site and experience of Hammond’s primary business of Celebrity Golf Tournaments, Concerts, Jazz Festivals and more. This site was a better showcase of the entire package and uses all of the great photos taken from various Hammond Events. Also the Event Gallery section uses lightbox which makes things much easier and cooler to present. The site was inspired by The Wynn Hotel website and has a similar layout. Most of the artistic direction was inspired when I visted Santa Barbara during Summer and was surrounded by some of the architectural influences on State Street. This website was created in a few internet cafe’s.. Java Man in Hermosa Beach, Pierre Lafond Bistro Restaurant in Santa Barbara, and The Looney Bean in Mammoth Lakes. These locations offered a great space and environ to be creative in creating The Hammond Entertainment Site! Check It Out.. Feel Free to Leave A Comment…

This site was designed mostly using Flash.

www.hammondentertainment.com

About The Site

Probably one of the most “untraditionally cool” HTML & Flash websites that I created for Robin Petgrave’s new venture, Celebrity Helicopters. Celebrity Helicopters is based outta’ Compton and does everything from provide aerial shots, stunt work, surveying, helicopter training, executive transportation (in like Gulfstream jets), to basking folk in champagne while on a romantic heli tour.

Celebrity Helicopters primarily offers production services lending expert experience from working on various hollywood blockbuster movies such as Broken Arrow & Eraser including a long list of Independant Films, TV Shows, and Music Videos. Robin loves to provide aerial shots on any budget and works with directors and producers in capturing footage never dreamed possible.

Celebrity Helicopters is definitely a “producers-find” when needing to locate a helicopter service company. Also Celebrity Helicopters donates a major portion of the proceeds to teaching inner city youth how to fly and get off the streets… it’s a really cool program. Celebrity Helicopters is also growing into Los Angeles Most Popular Sightseeing Tour provider offering couples an opportunity to witness sunsets, land at a restaurant, have a romantic evening… and feel like a celebrity.

Above photo by Tom Paiva

The Original Site

The original version of the Celebrity Helicopters site was designed by Precise Web Design and provided a good foundation that remains visible in today’s site. However, the first website wasn’t exactly that visually appealing with certain design aspects such as hideous tacky bevels. Also, the photos were dated and the information was not properly formatted and presented. The sightseeing tours were layed out awkwardly and didn’t really sell the tours. The tours didn’t even mention how Celebrity Helicopters was in ABC’s “The Bachelor” or in many other shows on Television.

The production page was fine but lacked it’s coolness. Like many new companies that have a website, getting the general information up on the site is sometimes a priority rather than dazzling folk with the bells, whistles, and basic marketing. So for a first version it was a great start. We saw a vision for the site and wanted to take it to the next level while still remaining “cool”, not “corporate” like the competition, and remain inline with its current version.

Also, the first website was done in frames, and although we never moved away from frames, in this instance it actually worked out fine. But, yes, frames is not a good idea.

As you will see in the original version, the overall layout of the site did not change and remained true to the original branding the client desired.

The Revamp

Coming Soon. Please visit the website to see the new changes.

Logos & Brands Created

Print

Online Marketing

Domains

Primary

Celebrity Helicopters, Inc.
www.celebheli.com

Sightseeing Tours
www.laflightseeing.com

Flight Training
www.laflighttraining.com

Production
www.actionsaysitall.com

Chief Pilot Robin Petgrave
www.robinpetgrave.com

Secondary

Sightseeing Tours
www.laflightseeingtours.com
www.lahelicoptertour.com
www.flywithmeoverla.com
www.flywithmeoverlosangeles.com

Brand Specific

Deluxe Night Tour
www.deluxenight.com
www.thedeluxenighttour.com
www.deluxenighttour.com
www.valentinesdayla.com
www.romantichelicoptertour.com

Celebrity Homes Helicopter Tour
www.celebrityhomeshelicoptertour.com

Original Night Tour
www.originalnighttour.com

Hollywood Strip Tour
www.hollywoodstriptour.com

Deluxe Champagne Tour
www.deluxechampagne.com

Beach Cities Tour
www.beachcitiesflight.com
www.beachcitiestour.com

Custom Tour Package
www.customtourpackage.com

Sightseers Dream Tour
www.sightseersdream.com

The Presidential Tour
www.thepresidentialtour.com

MySpace

Celebrity Helicopter MySpace Profile
www.myspace.com/celebrityhelicopters

Deluxe Night Tour Profile
www.myspace.com/deluxenight

Mindstretch101.com is an adult learning center specializing in providing exam prepration for DANTES, CLEP, Nursing, LSAT, aswell as tutoring. This site was developed completely from scratch. The client have given me direction of similar websites in which we needed to fit. The final product was an original design that actually may look alot better than what we were hoping for. Also, the site is a great sample of the marketing and branding ideas I had lent during the creation of the site. The only material I had to work with were the pages layed out in word documents, photos, a site map, and art direction. It was fun doing this site as I had a chance to piece together a brand and create an identity for Minstretch101.

For this site:
- Designed MindStretch Logo
- Conceptualized overall layout and structure
- Provided marketing copy for some of the pages and photos
- Provided an area where the client can manage the content for the Courses section.
- Implemented a registration (which sends an email back to client and customer)
- Included BrandDevo’s email marketing campaign
- Lent various internet marketing strategies and ideas to promote the brand on a grassroots level.
- Incorporated Google’s Analytics to view traction from various marketing efforts and campaigns.

www.mindstretch101.com

Logo Created

Screenshots