Brand Devo. Branding That Makes A Mark™ » Celebrity Helicopters, Inc.

Celebrity Helicopters, Inc.

Filed in Live

About The Site

Probably one of the most “untraditionally cool” HTML & Flash websites that I created for Robin Petgrave’s new venture, Celebrity Helicopters. Celebrity Helicopters is based outta’ Compton and does everything from provide aerial shots, stunt work, surveying, helicopter training, executive transportation (in like Gulfstream jets), to basking folk in champagne while on a romantic heli tour.

Celebrity Helicopters primarily offers production services lending expert experience from working on various hollywood blockbuster movies such as Broken Arrow & Eraser including a long list of Independant Films, TV Shows, and Music Videos. Robin loves to provide aerial shots on any budget and works with directors and producers in capturing footage never dreamed possible.

Celebrity Helicopters is definitely a “producers-find” when needing to locate a helicopter service company. Also Celebrity Helicopters donates a major portion of the proceeds to teaching inner city youth how to fly and get off the streets… it’s a really cool program. Celebrity Helicopters is also growing into Los Angeles Most Popular Sightseeing Tour provider offering couples an opportunity to witness sunsets, land at a restaurant, have a romantic evening… and feel like a celebrity.

Above photo by Tom Paiva

The Original Site

The original version of the Celebrity Helicopters site was designed by Precise Web Design and provided a good foundation that remains visible in today’s site. However, the first website wasn’t exactly that visually appealing with certain design aspects such as hideous tacky bevels. Also, the photos were dated and the information was not properly formatted and presented. The sightseeing tours were layed out awkwardly and didn’t really sell the tours. The tours didn’t even mention how Celebrity Helicopters was in ABC’s “The Bachelor” or in many other shows on Television.

The production page was fine but lacked it’s coolness. Like many new companies that have a website, getting the general information up on the site is sometimes a priority rather than dazzling folk with the bells, whistles, and basic marketing. So for a first version it was a great start. We saw a vision for the site and wanted to take it to the next level while still remaining “cool”, not “corporate” like the competition, and remain inline with its current version.

Also, the first website was done in frames, and although we never moved away from frames, in this instance it actually worked out fine. But, yes, frames is not a good idea.

As you will see in the original version, the overall layout of the site did not change and remained true to the original branding the client desired.